Product strategy and management
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
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| Format: | Book |
| Language: | Undetermined |
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New York
FT Prentice Hall
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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