Product strategy and management

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Baker, Michael John
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York FT Prentice Hall 2007
Gaiak:
Etiketak: Etiketa erantsi
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ