Product strategy and management

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.

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Autor principal: Baker, Michael John
Format: Llibre
Idioma:Undetermined
Publicat: New York FT Prentice Hall 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ