Phát triển phân khúc thị trường dành cho người có thu nhập thấp = Promoting market opportunities at the base of pyramid

Tài liệu đề cập chủ yếu đến nội dung khái niệm kinh doanh "chân kim tự tháp" (Base of the Pyramid - BOP). Giới thiệu, phân tích và định hướng về phân khúc chân kim tự tháp nhằm chứng minh: người nghèo có thể tham gia vào thị trường th...

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Bibliographic Details
Corporate Author:	Ngân hàng phát triển Châu Á
Format:	Book
Language:	Undetermined
Published:	Hà Nội Ngân hàng Phát triển Châu Á 2007
Subjects:	Market segmentations,Phân khúc thị trường
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Tài liệu đề cập chủ yếu đến nội dung khái niệm kinh doanh "chân kim tự tháp" (Base of the Pyramid - BOP). Giới thiệu, phân tích và định hướng về phân khúc chân kim tự tháp nhằm chứng minh: người nghèo có thể tham gia vào thị trường theo cách mà họ có thể tisp cận được với hàng hóa và dịch vụ chất lượng cao, đồng thời có thể cung cấp những sản phẩm đầu vào chất lượng tốt, đáng tin cậy. Áp dụng tại Việt Nam, thảo luận những cách khả thi để tăng tính hiệu quả của việc mua và bán hàng hóa, dịch vụ tại chân "kim tự tháp".

Phát triển phân khúc thị trường dành cho người có thu nhập thấp = Promoting market opportunities at the base of pyramid

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