Phát triển phân khúc thị trường dành cho người có thu nhập thấp = Promoting market opportunities at the base of pyramid

Tài liệu đề cập chủ yếu đến nội dung khái niệm kinh doanh "chân kim tự tháp" (Base of the Pyramid - BOP). Giới thiệu, phân tích và định hướng về phân khúc chân kim tự tháp nhằm chứng minh: người nghèo có thể tham gia vào thị trường th...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awdur Corfforaethol:	Ngân hàng phát triển Châu Á
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Ngân hàng Phát triển Châu Á 2007
Pynciau:	Market segmentations,Phân khúc thị trường
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Phát triển phân khúc thị trường dành cho người có thu nhập thấp = Promoting market opportunities at the base of pyramid

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