Phát triển phân khúc thị trường dành cho người có thu nhập thấp = Promoting market opportunities at the base of pyramid

Tài liệu đề cập chủ yếu đến nội dung khái niệm kinh doanh "chân kim tự tháp" (Base of the Pyramid - BOP). Giới thiệu, phân tích và định hướng về phân khúc chân kim tự tháp nhằm chứng minh: người nghèo có thể tham gia vào thị trường th...

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מידע ביבליוגרפי
מחבר תאגידי:	Ngân hàng phát triển Châu Á
פורמט:	ספר
שפה:	Undetermined
יצא לאור:	Hà Nội Ngân hàng Phát triển Châu Á 2007
נושאים:	Market segmentations,Phân khúc thị trường
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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110			\|a Ngân hàng phát triển Châu Á
245		0	\|a Phát triển phân khúc thị trường dành cho người có thu nhập thấp =
245		0	\|b Promoting market opportunities at the base of pyramid
245		0	\|c Ngân hàng phát triển Châu Á
260			\|a Hà Nội
260			\|b Ngân hàng Phát triển Châu Á
260			\|c 2007
520			\|a Tài liệu đề cập chủ yếu đến nội dung khái niệm kinh doanh "chân kim tự tháp" (Base of the Pyramid - BOP). Giới thiệu, phân tích và định hướng về phân khúc chân kim tự tháp nhằm chứng minh: người nghèo có thể tham gia vào thị trường theo cách mà họ có thể tisp cận được với hàng hóa và dịch vụ chất lượng cao, đồng thời có thể cung cấp những sản phẩm đầu vào chất lượng tốt, đáng tin cậy. Áp dụng tại Việt Nam, thảo luận những cách khả thi để tăng tính hiệu quả của việc mua và bán hàng hóa, dịch vụ tại chân "kim tự tháp".
650			\|a Market segmentations,Phân khúc thị trường
904			\|i Trọng Hiếu
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Phát triển phân khúc thị trường dành cho người có thu nhập thấp = Promoting market opportunities at the base of pyramid

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