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Sách giới thiệu tất cả các khía cạnh của quảng cáo, từ các chiến lược xây dựng thương hiệu hiệu quả cho đến những thách thức và xu hướng công nghiệp chủ chốt. Các quan điểm và các cách nhìn nhận phong phú cũng như các lời khuyên quý g...

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Sonraí Bibleagrafaíochta
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Hà Nội Lao động - Xã hội 2008
Ábhair:	Advertising,Marketing research,Quảng cáo Industrial publicity,Public relations
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Nghệ thuật quảng cáo
le: Armand Dayan
Foilsithe: (2001)

Bí quyết thành công trong hoạt động quảng cáo
le: Hopkins, Claude C.
Foilsithe: (2004)

Phương pháp quảng cáo thực nghiệm
le: Caples, John
Foilsithe: (2004)

Tiếp thị và quảng bá sản phẩm =
le: Callen, Barry
Foilsithe: (2010)

Nghệ thuật quảng cáo
le: Armand Dayan
Foilsithe: (1998)

Quảng cáo truyền hình trong kinh tế thị trường :
le: Đào, Hữu Dũng
Foilsithe: (2004)

Quảng cáo ở Việt Nam :
le: Phi, Vân
Foilsithe: (2007)

Le pouvoir publicitaire
le: Leduc, Robert
Foilsithe: (1974)

Quảng cáo theo phong cách Ogilvy
le: Ogilvy, David
Foilsithe: (2015)

101 + ý tưởng quảng cáo khôn ngoan
le: Thu Hà
Foilsithe: (2012)

1001 ý tưởng đột phá trong quảng cáo
le: Dupont, Luc
Foilsithe: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
le: Maslen, Andy
Foilsithe: (2015)

Social Media Strategy: Marketing, Advertising and Public Relations in The Consumer Revolution (Second Edition)
le: Keith, A. Quesenberry
Foilsithe: (2023)

Đường vao nghề - PR
le: Việt Hoa
Foilsithe: (2007)

Nghề quảng cáo
le: Suliagin, lu. A.
Foilsithe: (2004)

Nghệ thuật viết quảng cáo :
le: Schwab, Victor O.
Foilsithe: (2014)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
le: Maslen, Andy
Foilsithe: (2011)

Advertising and promotion : an integrated marketing communications perspective
le: Belch, George E
Foilsithe: (2018)

IMC : an integrated marketing communications exercise /
le: Jakacki, Bernard C.
Foilsithe: (2001)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
le: Ngô, Thị Như Nguyệt
Foilsithe: (2018)

The Practice of Advertising
le: Mackay, Adrian R.
Foilsithe: (2005)

Nghề quảng cáo
le: Suliagin, lu. A.
Foilsithe: (2004)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
le: Lê, Ngọc Diễm
Foilsithe: (2016)

Kỹ thuật quảng cáo
le: Huỳnh, Văn Tòng
Foilsithe: (1999)

Nguyên nhân & bài học từ những thất bại PR nổi tiếng thế giới
le: McCusker, Gerry
Foilsithe: (2007)

Marketing concepts for libraries and information services
le: Sáez, Eileen Elliott de
Foilsithe: (2004)

The marketer's guide to public relations in the 21st century
le: Thomas L. Harris
Foilsithe: (2006)

Luật quảng cáo
Foilsithe: (2012)

Qualitative Research Methods in Public Relations and Marketing Communications ( 2th Edition )
le: Christine, Daymon, et al.
Foilsithe: (2025)

Marketing du kích trong 30 ngày
le: Levinson, Jay Conrad
Foilsithe: (2007)

And now a few words from me :
le: Garfield, Bob
Foilsithe: (2003)

Điều gì khiến khách hàng chi tiền? :
le: Lindstrom, Martin
Foilsithe: (2012)

Lời hay ý đẹp :
Foilsithe: (2010)

Nghệ thuật sống trong cơ quan
le: THIÊN HÀNH
Foilsithe: (2001)

Quảng cáo facebook từ A đến Z
le: Trung Đức
Foilsithe: (2015)

Essentials of contemporary advertising
le: Arens, William F.
Foilsithe: (2007)

Ogilvy on advertising
le: Ogilvy, David
Foilsithe: (1983)

The end of advertising as we know it
le: Zyman, Sergio
Foilsithe: (2002)

Advertising & IMC :
le: Moriarty, Sandra E.
Foilsithe: (2015)

Beyond advertising :
le: Wind, Yoram
Foilsithe: (2016)