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Sách giới thiệu tất cả các khía cạnh của quảng cáo, từ các chiến lược xây dựng thương hiệu hiệu quả cho đến những thách thức và xu hướng công nghiệp chủ chốt. Các quan điểm và các cách nhìn nhận phong phú cũng như các lời khuyên quý g...

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Bibliografiske detaljer
Format:	Bog
Sprog:	Undetermined
Udgivet:	Hà Nội Lao động - Xã hội 2008
Fag:	Advertising,Marketing research,Quảng cáo Industrial publicity,Public relations
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Nghệ thuật quảng cáo
af: Armand Dayan
Udgivet: (2001)

Bí quyết thành công trong hoạt động quảng cáo
af: Hopkins, Claude C.
Udgivet: (2004)

Phương pháp quảng cáo thực nghiệm
af: Caples, John
Udgivet: (2004)

Tiếp thị và quảng bá sản phẩm =
af: Callen, Barry
Udgivet: (2010)

Nghệ thuật quảng cáo
af: Armand Dayan
Udgivet: (1998)

Quảng cáo truyền hình trong kinh tế thị trường :
af: Đào, Hữu Dũng
Udgivet: (2004)

Quảng cáo ở Việt Nam :
af: Phi, Vân
Udgivet: (2007)

Le pouvoir publicitaire
af: Leduc, Robert
Udgivet: (1974)

Social Media Strategy: Marketing, Advertising and Public Relations in The Consumer Revolution (Second Edition)
af: Keith, A. Quesenberry
Udgivet: (2023)

Quảng cáo theo phong cách Ogilvy
af: Ogilvy, David
Udgivet: (2015)

Đường vao nghề - PR
af: Việt Hoa
Udgivet: (2007)

101 + ý tưởng quảng cáo khôn ngoan
af: Thu Hà
Udgivet: (2012)

1001 ý tưởng đột phá trong quảng cáo
af: Dupont, Luc
Udgivet: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
af: Maslen, Andy
Udgivet: (2015)

IMC : an integrated marketing communications exercise /
af: Jakacki, Bernard C.
Udgivet: (2001)

Nghệ thuật viết quảng cáo :
af: Schwab, Victor O.
Udgivet: (2014)

Nghề quảng cáo
af: Suliagin, lu. A.
Udgivet: (2004)

The Practice of Advertising
af: Mackay, Adrian R.
Udgivet: (2005)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
af: Maslen, Andy
Udgivet: (2011)

Nghề quảng cáo
af: Suliagin, lu. A.
Udgivet: (2004)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
af: Ngô, Thị Như Nguyệt
Udgivet: (2018)

Kỹ thuật quảng cáo
af: Huỳnh, Văn Tòng
Udgivet: (1999)

Marketing concepts for libraries and information services
af: Sáez, Eileen Elliott de
Udgivet: (2004)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
af: Lê, Ngọc Diễm
Udgivet: (2016)

Nguyên nhân & bài học từ những thất bại PR nổi tiếng thế giới
af: McCusker, Gerry
Udgivet: (2007)

The marketer's guide to public relations in the 21st century
af: Thomas L. Harris
Udgivet: (2006)

Qualitative Research Methods in Public Relations and Marketing Communications ( 2th Edition )
af: Christine, Daymon, et al.
Udgivet: (2025)

Nghệ thuật sống trong cơ quan
af: THIÊN HÀNH
Udgivet: (2001)

Luật quảng cáo
Udgivet: (2012)

Marketing du kích trong 30 ngày
af: Levinson, Jay Conrad
Udgivet: (2007)

And now a few words from me :
af: Garfield, Bob
Udgivet: (2003)

Điều gì khiến khách hàng chi tiền? :
af: Lindstrom, Martin
Udgivet: (2012)

Lời hay ý đẹp :
Udgivet: (2010)

Quảng cáo facebook từ A đến Z
af: Trung Đức
Udgivet: (2015)

The
af: Aronson, Merry

This is P.R.
af: Newsom, Doug
Udgivet: (2004)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Ogilvy on advertising
af: Ogilvy, David
Udgivet: (1983)

The end of advertising as we know it
af: Zyman, Sergio
Udgivet: (2002)