Emotion marketing : The Hallmark way of winning customers for life
This book provides business readers with their first in-depth analysis of Hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles and techniques that you can pu...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
New York
McGraw-Hill
2001
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00982nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_137248 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 24.95 | ||
| 082 | |a 658.8 | ||
| 082 | |b R656 | ||
| 100 | |a Robinette, Scott | ||
| 245 | 0 | |a Emotion marketing : | |
| 245 | 4 | |b The Hallmark way of winning customers for life | |
| 245 | 0 | |c Scott Robinette, Claire Brand, Vicki Lenz | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2001 | ||
| 520 | |a This book provides business readers with their first in-depth analysis of Hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles and techniques that you can put to work in you company. | ||
| 650 | |a Tiếp thị,Marketing,Customer relations,Consumer satisfaction,Quan hệ khách hàng | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||