Emotion marketing :

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Emotion marketing : The Hallmark way of winning customers for life

This book provides business readers with their first in-depth analysis of Hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles and techniques that you can pu...

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Bibliographic Details
Main Author:	Robinette, Scott
Format:	Book
Language:	Undetermined
Published:	New York McGraw-Hill 2001
Subjects:	Tiếp thị,Marketing,Customer relations,Consumer satisfaction,Quan hệ khách hàng
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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