Emotion marketing : The Hallmark way of winning customers for life

This book provides business readers with their first in-depth analysis of Hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles and techniques that you can pu...

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Bibliografiske detaljer
Hovedforfatter: Robinette, Scott
Format: Bog
Sprog:Undetermined
Udgivet: New York McGraw-Hill 2001
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