Contemporary advertising

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...

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Bibliografiske detaljer
Hovedforfatter:	Arens, William F
Format:	Bog
Sprog:	Undetermined
Udgivet:	NewYork McGraw - Hill 2006
Fag:	Advertising,Sự quảng cáo
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Contemporary advertising

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