Contemporary advertising

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Contemporary advertising

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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Arens, William F
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	NewYork McGraw - Hill 2006
Ábhair:	Advertising,Sự quảng cáo
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Essentials of contemporary advertising
le: Arens, William F.
Foilsithe: (2007)

Essentials of contemporary advertising
le: Arens, William F.
Foilsithe: (2007)

Contemporary advertising
le: William F. Arens
Foilsithe: (1996)

Contemporary advertising
le: Arens, William F.
Foilsithe: (2004)

Contemporary advertising
le: Arens, William F
Foilsithe: (2002)

Contemporary advertising
le: Arens, William F.
Foilsithe: (2009)

Contemporary advertising /
le: Arens, William F.
Foilsithe: (2006)

Contemporary advertising /
le: Arens, William F.
Foilsithe: (2002)

Contemporary advertising /
le: Arens, William F.
Foilsithe: (2002)

Contemporary advertising /
le: Arens, William F.
Foilsithe: (2004)

Essentials of contemporary advertising
le: Arens, William F.
Foilsithe: (2009)

Contemporary advertising
le: Arens, William F
Foilsithe: (2006)

Ogilvy on advertising
le: Ogilvy, David
Foilsithe: (1983)

Advertising & IMC :
le: Moriarty, Sandra E.
Foilsithe: (2015)

Beyond advertising :
le: Wind, Yoram
Foilsithe: (2016)

The end of advertising as we know it
le: Zyman, Sergio
Foilsithe: (2002)

Advertising and sales promotion
le: Kaser, Ken
Foilsithe: (2013)

Advertising contemporary society :
le: Rotzoll, Kim B.
Foilsithe: (1986)

Advertising management
le: Aaker, David A.
Foilsithe: (1987)

Advertising and promotion : an integrated marketing communications perspective
le: Belch, George E
Foilsithe: (2018)

Advertising & promotion
le: Hackley, Christopher E
Foilsithe: (2010)

The design of advertising
le: Nelson, Roy Paul
Foilsithe: (1994)

Advertising copywriting /
le: Burton, Philip Ward, 1910-
Foilsithe: (1999)

Advertising age handbook of advertising /
le: Lewis, Herschell Gordon, 1926-
Foilsithe: (1999)

Effective radio advertising
le: Weinberger, Marc G.
Foilsithe: (1994)

Creative strategy in advertising /
le: Jewler, A. Jerome.
Foilsithe: (2001)

Advertising
le: Wright, John S.
Foilsithe: (1966)

Advertising strategy :
le: Percy, Larry
Foilsithe: (1980)

Advertising : from fundamentals to strategies /
le: Rothschild, Michael L.
Foilsithe: (1987)

Advertising in the 21st century :
le: Cowan, D. S.
Foilsithe: (1968)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
le: Maslen, Andy
Foilsithe: (2011)

Quảng cáo theo phong cách Ogilvy
le: Ogilvy, David
Foilsithe: (2015)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
le: Lê, Ngọc Diễm
Foilsithe: (2016)

Ý tưởng này là của chúng mình
le: Huỳnh, Vĩnh Sơn
Foilsithe: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
le: Lê, Thị Thanh Huyền
Foilsithe: (2018)

1001 ý tưởng đột phá trong quảng cáo
le: Dupont, Luc
Foilsithe: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
le: Maslen, Andy
Foilsithe: (2015)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
le: Nguyễn, Tường Phát
Foilsithe: (2018)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
le: Ngô, Thị Như Nguyệt
Foilsithe: (2018)

101 + ý tưởng quảng cáo khôn ngoan
le: Thu Hà
Foilsithe: (2012)