Contemporary advertising
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...
Sparad:
| Huvudupphovsman: | Arens, William F |
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| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
NewYork
McGraw - Hill
2006
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| Ämnen: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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