Contemporary advertising

Κώδικας QR

Contemporary advertising

Εμφάνιση άλλων εκδόσεων (12)

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Arens, William F
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	NewYork McGraw - Hill 2006
Θέματα:	Advertising,Sự quảng cáo
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

Essentials of contemporary advertising
ανά: Arens, William F.
Έκδοση: (2007)

Essentials of contemporary advertising
ανά: Arens, William F.
Έκδοση: (2007)

Contemporary advertising
ανά: William F. Arens
Έκδοση: (1996)

Contemporary advertising
ανά: Arens, William F.
Έκδοση: (2004)

Contemporary advertising
ανά: Arens, William F
Έκδοση: (2002)

Contemporary advertising
ανά: Arens, William F.
Έκδοση: (2009)

Contemporary advertising /
ανά: Arens, William F.
Έκδοση: (2006)

Contemporary advertising /
ανά: Arens, William F.
Έκδοση: (2002)

Contemporary advertising /
ανά: Arens, William F.
Έκδοση: (2002)

Contemporary advertising /
ανά: Arens, William F.
Έκδοση: (2004)

Essentials of contemporary advertising
ανά: Arens, William F.
Έκδοση: (2009)

Contemporary advertising
ανά: Arens, William F
Έκδοση: (2006)

Ogilvy on advertising
ανά: Ogilvy, David
Έκδοση: (1983)

Advertising & IMC :
ανά: Moriarty, Sandra E.
Έκδοση: (2015)

Beyond advertising :
ανά: Wind, Yoram
Έκδοση: (2016)

The end of advertising as we know it
ανά: Zyman, Sergio
Έκδοση: (2002)

Advertising contemporary society :
ανά: Rotzoll, Kim B.
Έκδοση: (1986)

Advertising and sales promotion
ανά: Kaser, Ken
Έκδοση: (2013)

Advertising management
ανά: Aaker, David A.
Έκδοση: (1987)

Advertising and promotion : an integrated marketing communications perspective
ανά: Belch, George E
Έκδοση: (2018)

Advertising & promotion
ανά: Hackley, Christopher E
Έκδοση: (2010)

Advertising copywriting /
ανά: Burton, Philip Ward, 1910-
Έκδοση: (1999)

The design of advertising
ανά: Nelson, Roy Paul
Έκδοση: (1994)

Advertising age handbook of advertising /
ανά: Lewis, Herschell Gordon, 1926-
Έκδοση: (1999)

Effective radio advertising
ανά: Weinberger, Marc G.
Έκδοση: (1994)

Creative strategy in advertising /
ανά: Jewler, A. Jerome.
Έκδοση: (2001)

Advertising strategy :
ανά: Percy, Larry
Έκδοση: (1980)

Advertising
ανά: Wright, John S.
Έκδοση: (1966)

Advertising in the 21st century :
ανά: Cowan, D. S.
Έκδοση: (1968)

Advertising : from fundamentals to strategies /
ανά: Rothschild, Michael L.
Έκδοση: (1987)

Advertising as communication
ανά: Dyer, Gillian
Έκδοση: (1982)

Contemporary advertising
ανά: Arens, William F
Έκδοση: (2009)

Contemporary advertising /
ανά: Arens, William F.
Έκδοση: (2002)

Contemporary advertising
ανά: Arens, William F.
Έκδοση: (2002)

Contemporary advertising
ανά: Arens, William F.
Έκδοση: (2002)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
ανά: Maslen, Andy
Έκδοση: (2011)

Quảng cáo theo phong cách Ogilvy
ανά: Ogilvy, David
Έκδοση: (2015)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
ανά: Lê, Ngọc Diễm
Έκδοση: (2016)

Ý tưởng này là của chúng mình
ανά: Huỳnh, Vĩnh Sơn
Έκδοση: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
ανά: Lê, Thị Thanh Huyền
Έκδοση: (2018)