Contemporary advertising

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Contemporary advertising

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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...

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Bibliografski detalji
Glavni autor:	Arens, William F
Format:	Knjiga
Jezik:	Undetermined
Izdano:	NewYork McGraw - Hill 2006
Teme:	Advertising,Sự quảng cáo
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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