Contemporary advertising
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...
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| Format: | Book |
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NewYork
McGraw - Hill
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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