Contemporary advertising

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Contemporary advertising

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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...

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書目詳細資料
主要作者:	Arens, William F
格式:	圖書
語言:	Undetermined
出版:	NewYork McGraw - Hill 2006
主題:	Advertising,Sự quảng cáo
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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