Contemporary advertising

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of th...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Arens, William F
التنسيق: كتاب
اللغة:Undetermined
منشور في: NewYork McGraw - Hill 2006
الموضوعات:
الوسوم: إضافة وسم
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