Powerful public relations : a how-to guide for libraries
This volume includes highly useful essays (both articles from the original edition and new ones) that focus on helping librarians better understand how public relations can help make their library as user-friendly and user-oriented as possible. The contributing writers add sound essays on marketing...
Đã lưu trong:
| Định dạng: | Sách |
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| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Chicago, ILL
American Library Association
2002
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| Những chủ đề: | |
| Các nhãn: |
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Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Tóm tắt: | This volume includes highly useful essays (both articles from the original edition and new ones) that focus on helping librarians better understand how public relations can help make their library as user-friendly and user-oriented as possible. The contributing writers add sound essays on marketing and development activities; writing news, photo, and press release announcements; designing library publications; creating web-based public relations and exhibits; establishing multimedia programs via touch screen kiosks and CD ROMs; planning special events; and desktop publishing. |
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