E-Business and E Commerce management : Strategy, implementation and practice

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...

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Bibliographische Detailangaben
1. Verfasser: Dave, Chaffey
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York Pearson 2011
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