E-Business and E Commerce management : Strategy, implementation and practice

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...

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Detalles Bibliográficos
Autor Principal: Dave, Chaffey
Formato: Libro
Idioma:Undetermined
Publicado: New York Pearson 2011
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