E-Business and E Commerce management :

E-Business and E Commerce management : Strategy, implementation and practice

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Dave, Chaffey
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: New York Pearson 2011
Konular:
Electronic commerce.,Business enterprises,Thương mại điện tử
Computer networks
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

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