E-Business and E Commerce management : Strategy, implementation and practice
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
New York
Pearson
2011
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00962nam a2200229Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 2254000 | ||
| 082 | |a 658.872 | ||
| 082 | |b D246 | ||
| 100 | |a Dave, Chaffey | ||
| 245 | 0 | |a E-Business and E Commerce management : | |
| 245 | 0 | |b Strategy, implementation and practice | |
| 245 | 0 | |c Chaffey Dave | |
| 260 | |a New York | ||
| 260 | |b Pearson | ||
| 260 | |c 2011 | ||
| 520 | |a This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. | ||
| 650 | |a Electronic commerce.,Business enterprises,Thương mại điện tử | ||
| 650 | |x Computer networks | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||