Marketing essentials
Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies....
Tallennettuna:
| Päätekijä: | |
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| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
New York
McGraw - Hill
1997
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Yhteenveto: | Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. This book is written in a very structured format. The repetitive structure of the lessons is classic and becomes easy to read after a couple of chapters. It includes interesting sidebars on people in not just marketing-related careers, but a wide range of product-related occupations, including enterpreneurs and business owners. |
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