Marketing essentials
Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies....
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
New York
McGraw - Hill
1997
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| Soggetti: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 020 | |c 5.94 | ||
| 082 | |a 658.8 | ||
| 082 | |b F222 | ||
| 100 | |a Farese, Lois Schneider | ||
| 245 | 0 | |a Marketing essentials | |
| 245 | 0 | |c Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk | |
| 260 | |a New York | ||
| 260 | |b McGraw - Hill | ||
| 260 | |c 1997 | ||
| 520 | |a Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. This book is written in a very structured format. The repetitive structure of the lessons is classic and becomes easy to read after a couple of chapters. It includes interesting sidebars on people in not just marketing-related careers, but a wide range of product-related occupations, including enterpreneurs and business owners. | ||
| 650 | |a Marketing,Business education,Tiếp thị,Kinh doanh | ||
| 904 | |i Ha | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||