Marketing essentials
Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies....
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| Format: | Book |
| Language: | Undetermined |
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New York
McGraw - Hill
1997
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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