Marketing essentials

Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies....

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Bibliographic Details
Main Author: Farese, Lois Schneider
Format: Book
Language:Undetermined
Published: New York McGraw - Hill 1997
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ