Marketing financial services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Oxford, England Butterworth-Heinemann 1995
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ