Marketing financial services
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts...
में बचाया:
| स्वरूप: | पुस्तक |
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| भाषा: | Undetermined |
| प्रकाशित: |
Oxford, England
Butterworth-Heinemann
1995
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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समान संसाधन
-
Financial services marketing : a reader /
प्रकाशित: (1997) -
Financial services and the consumer /
द्वारा: Burton, Dawn.
प्रकाशित: (1994) -
The virtual banking revolution : the customer, the bank and the future /
द्वारा: Essinger, James, 1957-
प्रकाशित: (1999) -
The service industries :
द्वारा: Channon, Derek French
प्रकाशित: (1978) -
Financial innovation and monetary policy /
द्वारा: Pawley, Michael, 1964-
प्रकाशित: (1993)