Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Burton, Dawn.
التنسيق:	كتاب
اللغة:	English
منشور في:	London : Routledge, 1994.
الموضوعات:	Finance. Economics. Great Britain. Industry. Financial services industry > Great Britain. Financial services industry. Consumers' preferences > Great Britain. Consumers' preferences.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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Financial services and the consumer /

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