Financial services and the consumer /

Financial services and the consumer /

Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Burton, Dawn.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : Routledge, 1994.
Pynciau:
Finance.
Economics.
Great Britain.
Industry.
Financial services industry > Great Britain.
Financial services industry.
Consumers' preferences > Great Britain.
Consumers' preferences.
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