Financial services and the consumer /
Introduction. The emergence of the financial service consumer. Financial services go to market. Service quality, marketing, and human resource management strategies. Consumer financial behaviour. Consumerism comes to financial services.
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| Format: | Livre |
| Langue: | English |
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London :
Routledge,
1994.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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