Marketing financial services
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts...
Đã lưu trong:
| Định dạng: | Sách |
|---|---|
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Oxford, England
Butterworth-Heinemann
1995
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01279nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_153025 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 34.10 | ||
| 082 | |a 332.1068 | ||
| 082 | |b M345 | ||
| 245 | 0 | |a Marketing financial services | |
| 245 | 0 | |c Edited by Christine Ennew, Trevor Watkins, and Mike Wrightedited by Christine Ennew, Trevor Watkins, and Mike Wright | |
| 260 | |a Oxford, England | ||
| 260 | |b Butterworth-Heinemann | ||
| 260 | |c 1995 | ||
| 520 | |a Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. | ||
| 526 | |a Marketing dịch vụ tài chính | ||
| 526 | |b KT647 | ||
| 650 | |a Financial services industry,Bank marketing,Công nghiệp dịch vụ tài chính | ||
| 650 | |z Great Britain,Great Britain,Vương quốc Anh | ||
| 904 | |i Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||