Strategic marketing analysis

This second edition of Strategic Marketing Analysis offers students an in-depth understandinh of a variety of strategic marketing planning tools that can be applied tho either a small business or a multinational organisation.

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Bibliografische gegevens
Hoofdauteur: Healy, Genevieve
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Australia Thomson 2004
Onderwerpen:
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