Strategic marketing analysis
This second edition of Strategic Marketing Analysis offers students an in-depth understandinh of a variety of strategic marketing planning tools that can be applied tho either a small business or a multinational organisation.
Saved in:
| Main Author: | Healy, Genevieve |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Australia
Thomson
2004
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Similar Items
-
Strategic marketing management
by: Chernev, Alexander
Published: (2014) -
Strategic marketing management
Published: (1991) -
Contemporary strategic marketing
by: Brennan, Ross
Published: (2003) -
Contemporary strategic marketing
Published: (2008) -
Strategic marketing planning
by: Reed, Peter
Published: (2007)