Essentials marketing research
This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent in...
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| Format: | Książka |
| Język: | Undetermined |
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Fort Worth, TX
Dryden Press
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Streszczenie: | This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent innovations and the impact of internet research. |
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