Essentials marketing research

This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent in...

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Detalhes bibliográficos
Autor principal: Zikmund, William G.
Formato: Livro
Idioma:Undetermined
Publicado em: Fort Worth, TX Dryden Press 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |c William G. Zikmund 
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260 |b Dryden Press 
260 |c 1999 
520 |a This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent innovations and the impact of internet research. 
650 |a Marketing research,Nghiên cứu tiếp thị 
904 |i Trọng Hải 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ