Essentials marketing research
This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent in...
محفوظ في:
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| التنسيق: | كتاب |
| اللغة: | Undetermined |
| منشور في: |
Fort Worth, TX
Dryden Press
1999
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إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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كن أول من يترك تعليقا!