Marketing channels : a relationship management approach

This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of globa...

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Bibliographic Details
Main Author: Pelton, Lou E
Format: Book
Language:Undetermined
Published: Boston, Mass. Irwin/McGraw-Hill 1997
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester