Marketing channels : a relationship management approach
This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of globa...
Đã lưu trong:
| Príomhúdar: | |
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| Formáid: | Leabhar |
| Teanga: | Undetermined |
| Foilsithe: |
Boston, Mass.
Irwin/McGraw-Hill
1997
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| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Achoimre: | This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester |
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