Marketing channels : a relationship management approach
This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of globa...
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| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
Boston, Mass.
Irwin/McGraw-Hill
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01065nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_155610 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 24.95 | ||
| 082 | |a 658.84 | ||
| 082 | |b P393 | ||
| 100 | |a Pelton, Lou E | ||
| 245 | 0 | |a Marketing channels : | |
| 245 | 2 | |b a relationship management approach | |
| 245 | 0 | |c Lou E. Pelton, David Strutton, James R. Lumpkin | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Irwin/McGraw-Hill | ||
| 260 | |c 1997 | ||
| 520 | |a This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester | ||
| 650 | |a Marketing channels,Relationship marketing,Các kênh quảng cảo,Quảng cáo liên quan | ||
| 904 | |i H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||