Marketing channels : a relationship management approach
This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of globa...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Boston, Mass.
Irwin/McGraw-Hill
1997
|
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Sea el primero en dejar un comentario!