Predicting market success : New ways to measure customer loyalty and engage consumers with your brand
"Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time."
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| Format: | Book |
| Language: | Undetermined |
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Hoboken, N.J.
John Wiley & Sons
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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