Customer data integration : Reaching a single version of the truth

Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it ca...

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Bibliografische gegevens
Hoofdauteur: Dyché, Jill
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Hoboken, N.J. John Wiley & Sons 2006
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