Customer data integration : Reaching a single version of the truth

Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it ca...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Dyché, Jill
פורמט: ספר
שפה:Undetermined
יצא לאור: Hoboken, N.J. John Wiley & Sons 2006
נושאים:
תגים: הוספת תג
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