Customer data integration : Reaching a single version of the truth

Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it ca...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Dyché, Jill
Format: Knjiga
Jezik:Undetermined
Izdano: Hoboken, N.J. John Wiley & Sons 2006
Teme:
Oznake: Označite
Brez oznak, prvi označite!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Podobne knjige/članki