Customer data integration : Reaching a single version of the truth

Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it ca...

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Bibliografiset tiedot
Päätekijä: Dyché, Jill
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Hoboken, N.J. John Wiley & Sons 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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