Your gut is still not smarter than your head :

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits

In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...

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Bibliographische Detailangaben
1. Verfasser: Clancy, Kevin J.
Format: Buch
Sprache:Undetermined
Veröffentlicht: Hoboken, N.J. Wiley 2007
Schlagworte:
Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất
Decision making,Management
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Beschreibung
Zusammenfassung:In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing

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