Your gut is still not smarter than your head :

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits

In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Clancy, Kevin J.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Hoboken, N.J. Wiley 2007
Konular:
Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất
Decision making,Management
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing

Benzer Materyaller