Your gut is still not smarter than your head :

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits

In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...

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Bibliografische gegevens
Hoofdauteur: Clancy, Kevin J.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Hoboken, N.J. Wiley 2007
Onderwerpen:
Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất
Decision making,Management
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Your gut is still not smarter than your head : 
245 0 |b how disciplined, fact-based marketing can drive extraordinary growth and profits 
245 0 |c Kevin Clancy, Peter Krieg 
260 |a Hoboken, N.J. 
260 |b Wiley 
260 |c 2007 
520 |a In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing 
650 |a Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất 
650 |x Decision making,Management 
904 |i Nguyên 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ 

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