Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits

In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...

Mô tả đầy đủ

Đã lưu trong:

Chi tiết về thư mục
Tác giả chính:	Clancy, Kevin J.
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Hoboken, N.J. Wiley 2007
Những chủ đề:	Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất Decision making,Management
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01124nam a2200229Ia 4500
001	CTU_157205
008	210402s9999 xx 000 0 und d
020			\|c 29.95
082			\|a 658.8
082			\|b C587
100			\|a Clancy, Kevin J.
245		0	\|a Your gut is still not smarter than your head :
245		0	\|b how disciplined, fact-based marketing can drive extraordinary growth and profits
245		0	\|c Kevin Clancy, Peter Krieg
260			\|a Hoboken, N.J.
260			\|b Wiley
260			\|c 2007
520			\|a In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing
650			\|a Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất
650			\|x Decision making,Management
904			\|i Nguyên
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits

Những quyển sách tương tự