Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits
In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Hoboken, N.J.
Wiley
2007
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| Materias: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 020 | |c 29.95 | ||
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| 082 | |b C587 | ||
| 100 | |a Clancy, Kevin J. | ||
| 245 | 0 | |a Your gut is still not smarter than your head : | |
| 245 | 0 | |b how disciplined, fact-based marketing can drive extraordinary growth and profits | |
| 245 | 0 | |c Kevin Clancy, Peter Krieg | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b Wiley | ||
| 260 | |c 2007 | ||
| 520 | |a In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing | ||
| 650 | |a Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất | ||
| 650 | |x Decision making,Management | ||
| 904 | |i Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||