Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits
In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...
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| Format: | Book |
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Hoboken, N.J.
Wiley
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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