Your gut is still not smarter than your head :

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits

In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revoluti...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Clancy, Kevin J.
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Hoboken, N.J. Wiley 2007
Aiheet:
Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất
Decision making,Management
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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