Persuasion : psychological insights and perspectives
This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research
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| Format: | Buch |
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| Sprache: | Undetermined |
| Veröffentlicht: |
Boston
Allyn and Bacon
1994
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Zusammenfassung: | This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research |
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