Essentials of contemporary advertising
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston
McGraw - Hill
2007
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01007nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_165589 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 22.98 | ||
| 082 | |a 659.1 | ||
| 082 | |b A681 | ||
| 100 | |a Arens, William F. | ||
| 245 | 0 | |a Essentials of contemporary advertising | |
| 245 | 0 | |c William F. Arens, David H. Schaefer | |
| 260 | |a Boston | ||
| 260 | |b McGraw - Hill | ||
| 260 | |c 2007 | ||
| 520 | |a Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension. | ||
| 650 | |a Advertising,Quảng cáo | ||
| 904 | |i Yen,Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||