Essentials of contemporary advertising

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Essentials of contemporary advertising

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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...

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Opis bibliograficzny
1. autor:	Arens, William F.
Format:	Książka
Język:	Undetermined
Wydane:	Boston McGraw - Hill 2007
Hasła przedmiotowe:	Advertising,Quảng cáo
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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