Essentials of contemporary advertising

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Essentials of contemporary advertising

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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...

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ग्रंथसूची विवरण
मुख्य लेखक:	Arens, William F.
स्वरूप:	पुस्तक
भाषा:	Undetermined
प्रकाशित:	Boston McGraw - Hill 2007
विषय:	Advertising,Quảng cáo
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

समान संसाधन

Essentials of contemporary advertising
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