Essentials of contemporary advertising
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...
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| Format: | Book |
| Language: | Undetermined |
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Boston
McGraw - Hill
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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