Essentials of contemporary advertising

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Essentials of contemporary advertising

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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...

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Bibliografiske detaljer
Hovedforfatter:	Arens, William F.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Boston McGraw - Hill 2007
Fag:	Advertising,Quảng cáo
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Contemporary advertising
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Udgivet: (2006)

Essentials of contemporary advertising
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Udgivet: (2009)

Contemporary advertising
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Udgivet: (2004)

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Udgivet: (2002)

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Udgivet: (2009)

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