Essentials of contemporary advertising

Côd QR

Essentials of contemporary advertising

Hiển thị phiên bản (2) khác

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Arens, William F.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston McGraw - Hill 2007
Pynciau:	Advertising,Quảng cáo
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2006)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2009)

Contemporary advertising
gan: William F. Arens
Cyhoeddwyd: (1996)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2004)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2002)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2009)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2004)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2006)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2006)

Ogilvy on advertising
gan: Ogilvy, David
Cyhoeddwyd: (1983)

Advertising & IMC :
gan: Moriarty, Sandra E.
Cyhoeddwyd: (2015)

Beyond advertising :
gan: Wind, Yoram
Cyhoeddwyd: (2016)

The end of advertising as we know it
gan: Zyman, Sergio
Cyhoeddwyd: (2002)

Advertising and sales promotion
gan: Kaser, Ken
Cyhoeddwyd: (2013)

Advertising contemporary society :
gan: Rotzoll, Kim B.
Cyhoeddwyd: (1986)

Advertising management
gan: Aaker, David A.
Cyhoeddwyd: (1987)

Advertising and promotion : an integrated marketing communications perspective
gan: Belch, George E
Cyhoeddwyd: (2018)

Advertising & promotion
gan: Hackley, Christopher E
Cyhoeddwyd: (2010)

The design of advertising
gan: Nelson, Roy Paul
Cyhoeddwyd: (1994)

Advertising copywriting /
gan: Burton, Philip Ward, 1910-
Cyhoeddwyd: (1999)

Advertising age handbook of advertising /
gan: Lewis, Herschell Gordon, 1926-
Cyhoeddwyd: (1999)

Effective radio advertising
gan: Weinberger, Marc G.
Cyhoeddwyd: (1994)

Creative strategy in advertising /
gan: Jewler, A. Jerome.
Cyhoeddwyd: (2001)

Advertising
gan: Wright, John S.
Cyhoeddwyd: (1966)

Advertising strategy :
gan: Percy, Larry
Cyhoeddwyd: (1980)

Advertising : from fundamentals to strategies /
gan: Rothschild, Michael L.
Cyhoeddwyd: (1987)

Advertising in the 21st century :
gan: Cowan, D. S.
Cyhoeddwyd: (1968)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
gan: Maslen, Andy
Cyhoeddwyd: (2011)

Quảng cáo theo phong cách Ogilvy
gan: Ogilvy, David
Cyhoeddwyd: (2015)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
gan: Lê, Ngọc Diễm
Cyhoeddwyd: (2016)

Ý tưởng này là của chúng mình
gan: Huỳnh, Vĩnh Sơn
Cyhoeddwyd: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
gan: Lê, Thị Thanh Huyền
Cyhoeddwyd: (2018)

1001 ý tưởng đột phá trong quảng cáo
gan: Dupont, Luc
Cyhoeddwyd: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
gan: Maslen, Andy
Cyhoeddwyd: (2015)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
gan: Nguyễn, Tường Phát
Cyhoeddwyd: (2018)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
gan: Ngô, Thị Như Nguyệt
Cyhoeddwyd: (2018)

101 + ý tưởng quảng cáo khôn ngoan
gan: Thu Hà
Cyhoeddwyd: (2012)