Essentials of contemporary advertising

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Essentials of contemporary advertising

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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...

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Bibliografske podrobnosti
Glavni avtor:	Arens, William F.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston McGraw - Hill 2007
Teme:	Advertising,Quảng cáo
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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