Strategic alliances as social facts : Business, biotechnology, and intellectual history

Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside...

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Autor principal: Rond, Mark de
Formato: Libro
Lenguaje:Undetermined
Publicado: Cambridge Cambridge University Press 2003
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