Strategic alliances as social facts :

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Strategic alliances as social facts : Business, biotechnology, and intellectual history

Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside...

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Dades bibliogràfiques
Autor principal:	Rond, Mark de
Format:	Llibre
Idioma:	Undetermined
Publicat:	Cambridge Cambridge University Press 2003
Matèries:	Strategic alliances (Business),Liên minh chiến lược (Kinh doanh)
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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