Strategic alliances as social facts : Business, biotechnology, and intellectual history
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Cambridge
Cambridge University Press
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a Rond, Mark de | ||
| 245 | 0 | |a Strategic alliances as social facts : | |
| 245 | 0 | |b Business, biotechnology, and intellectual history | |
| 245 | 0 | |c Mark de Rond | |
| 260 | |a Cambridge | ||
| 260 | |b Cambridge University Press | ||
| 260 | |c 2003 | ||
| 520 | |a Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers. | ||
| 650 | |a Strategic alliances (Business),Liên minh chiến lược (Kinh doanh) | ||
| 904 | |i Trọng Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||