Alliance advantage : The art of creating value through partnering

Partnerships between companies receive a great deal of attention from top managers and researchers at the time of their formation. This attention results largely from the common perception that the initial structuring of partnerships and establishment of common goals determines partnership outcomes...

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Bibliographische Detailangaben
1. Verfasser: Doz, Yves L.
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston Harvard Business School Press 1998
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