Promotion & marketing for broadcasting, cable & the web, fourth edition
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since...
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| 格式: | 圖書 |
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| 語言: | Undetermined |
| 出版: |
Boston,Oxford
Focal Press
2002
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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