Promotion & marketing for broadcasting, cable & the web, fourth edition

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Promotion & marketing for broadcasting, cable & the web, fourth edition

Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since...

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Dades bibliogràfiques
Format:	Llibre
Idioma:	Undetermined
Publicat:	Boston,Oxford Focal Press 2002
Matèries:	Television broadcasting,Radio broadcasting,Cable television,Phát sóng truyền hình,Phát thanh,Truyền hình cáp Marketing,Marketing,Marketing,Tiếp thị,Tiếp thị,Tiếp thị
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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