Promotion & marketing for broadcasting, cable & the web, fourth edition

Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since...

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書誌詳細
フォーマット: 図書
言語:Undetermined
出版事項: Boston,Oxford Focal Press 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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