Bong bóng thương hiệu :

Mã QR

Bong bóng thương hiệu : Cuộc khủng hoảng đang len lỏi trong giá trị thương hiệu và cách thức vượt qua nó

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Gerzema, John
Format:	Bog
Sprog:	Undetermined
Udgivet:	Tp. Hồ Chí Minh Tổng hợp Tp. Hồ Chí Minh 2009
Fag:	Brand name products,Branding (Marketing),Thương hiệu sản phẩm Valuation,Giá trị
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Đánh giá các thành tố của giá trị thương hiệu Trường Đại học Cần Thơ :
af: Ngô, Huỳnh Như
Udgivet: (2018)

Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu Biti's tại thành phố Cần Thơ :
af: Phạm, Hoàng Trang
Udgivet: (2018)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

Những chiến lược khác biệt để phát triển thương hiệu
Udgivet: (2013)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
af: Ries, Al
Udgivet: (2010)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
af: Nguyễn, Thị Thanh Tâm
Udgivet: (2015)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2008)

Đặt tên cho thương hiệu :
af: Tai, Jacky
Udgivet: (2010)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Định vị :
af: Ries, Al
Udgivet: (2004)

Định vị: Trận chiến về trí lực ngày nay
af: Al Ries
Udgivet: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2005)

Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
af: Lê, Thị Huỳnh Mai
Udgivet: (2012)

Nghiên cứu sự ảnh hưởng của giá trị thương hiệu đến quyết định mua sản phẩm quần, áo An Phước của người tiêu dùng tại thành phố Cần Thơ
af: Trần, Xuân Thư
Udgivet: (2019)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
af: Nguyễn, Bảo Anh
Udgivet: (2012)

Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
af: Võ, Thị Hồng Nhung
Udgivet: (2012)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Gimme! :
af: Hallward, John
Udgivet: (2007)

Nguồn gốc nhãn hiệu :
af: Ries, Al
Udgivet: (2008)

Nghiên cứu ảnh hưởng của trách nhiệm xã hội, giá trị thương hiệu đến hiệu quả tài chính của các ngân hàng thương mại cổ phần tại Đồng bằng sông Cửu Long :
af: Lê, Phước Hương
Udgivet: (2020)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2006)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2006)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
af: Nguyễn, Ngọc Huy
Udgivet: (2010)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
af: Ries, Al
Udgivet: (2004)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
af: An, Thị Thanh Nhàn
Udgivet: (2010)

Xây dựng và phát triển thương hiệu
Udgivet: (2005)

Xây dựng và phát triển thương hiệu
af: Vũ, Chí Lộc
Udgivet: (2007)

Branding @ the digital age /
Udgivet: (2001)