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Đánh lửa cho thương hiệu Brand Những chiến lược đã đưa các thương hiệu vút bay đến thành công.

Đánh lửa cho thương hiệu đảo lộn hết lối suy nghĩ đó, bằng một bức tranh toàn cảnh, phong phú và thú vị về tất cả các dạng tiếp thị thành công thực sự. Cho phép những trường hợp lịch sử dẫn dắt, tác giả Jonathan Cahill bác bỏ lập luậ...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Cahill, Jonathan
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hồ Chí Minh Trẻ 2011
Pynciau:	Brand,Thương hiệu
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Brands and branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

Các yếu tố ảnh hưởng đến quyết định lựa chọn thương hiệu sản phẩm sữa rửa mặt Nivea for men trên địa bàn thành phố Cần Thơ :
gan: Nguyễn, Văn Minh
Cyhoeddwyd: (2014)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

Brand admiration :
gan: Park, C. Whan
Cyhoeddwyd: (2016)

SPIKE your brand ROI :
gan: Cehrs, Adele
Cyhoeddwyd: (2015)

Nghiên cứu ảnh hưởng của giá trị thương hiệu đến quyết định lựa chọn thương hiệu kem đánh răng P/S tại địa bàn thành phố Cần Thơ :
gan: Trần, Hồng Trang
Cyhoeddwyd: (2017)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Brand Identity Design for Story Bake Brand
gan: Nguyen, Duc Quan
Cyhoeddwyd: (2025)

Conscious Branding
gan: Funk, David, et al.
Cyhoeddwyd: (2012)

Strategic brand management
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Building Personal Brand: Advantage and Method in Marketing
gan: Nguyen, Thi Kim Anh
Cyhoeddwyd: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
gan: Le, Phuoc Cuu Long, et al.
Cyhoeddwyd: (2021)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
gan: Lee, Jin-Soo.

Giải pháp phát triển thương hiệu Mobifone trên địa bàn tỉnh Trà Vinh
gan: Lâm, Thị Minh Thơ
Cyhoeddwyd: (2016)

Sell the brand first :
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Designing Brand Tactics
gan: Airey, David
Cyhoeddwyd: (2025)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2008)

What Great Brands Do
gan: Denise, Lee Yohn
Cyhoeddwyd: (2025)

Xây dựng thương hiệu nhãn tím Phong Nẫm ở huyện Kế Sách, tỉnh Sóc Trăng :
gan: Nguyễn, Thị Bảo Châu
Cyhoeddwyd: (2015)

Các nhân tố ảnh hưởng đến tài sản thương hiệu ngân hàng TMCP Quân đội :
gan: Huỳnh, Văn Còn
Cyhoeddwyd: (2017)

Bong bóng thương hiệu :
gan: Gerzema, John
Cyhoeddwyd: (2009)

Global Brand Strategy World-wise Marketing in the Age of Branding
gan: Jan, Benedict Steenkamp
Cyhoeddwyd: (2025)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Giải pháp nâng cao mức độ nhận biết của khách hàng đối với thương hiệu Sense City :
gan: Ngô, Mộng Hằng
Cyhoeddwyd: (2017)

Giải pháp phát triển thương hiệu gạo một bụi đỏ Hồng Dân tỉnh Bạc Liêu đến năm 2020 :
gan: Lưu, Quốc Tại
Cyhoeddwyd: (2015)

Trade Marks and Brands: An Interdisciplinary Critique
gan: Bently, Lionel, et al.
Cyhoeddwyd: (2013)

Transforming your business into a brand :
gan: Tai, Jacky
Cyhoeddwyd: (2007)

Ảnh hưởng của khuyến mãi đến hình ảnh thương hiệu sữa tươi TH True Milk tại thành phố Cần Thơ :
gan: Nguyễn, Thị Nhung
Cyhoeddwyd: (2018)

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
gan: Lee, Yong Ki.

Xây dựng thương hiệu cho trái cây Việt Nam
gan: Trần, Đình Lý
Cyhoeddwyd: (2016)

Tác động của giá trị thương hiệu đến quyết định sử dụng Bia Sài Gòn của người tiêu dùng tại thành phố Cần Thơ :
gan: Phạm, Lê Thành Nhân
Cyhoeddwyd: (2020)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
gan: Pike, Steven.

Những chiến lược khác biệt để phát triển thương hiệu
Cyhoeddwyd: (2013)

Travelers' takes on hotel--restaurant co-branding : Insights for China/
gan: Guillet, Basak Denizci.

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Giải pháp phát triển thương hiệu VNPT Hậu Giang trên địa bàn tỉnh Hậu Giang
gan: Phan, Đinh Thanh Phước
Cyhoeddwyd: (2015)

Giải pháp phát triển thương hiệu ngân hàng thương mại cổ phần đầu tư và phát triển Việt Nam (BIDV) tại chi nhánh Hậu Giang đến năm 2020
gan: Nguyễn, Thị Hạnh
Cyhoeddwyd: (2016)

The Impact of University Branding on High School Students' College Choice
gan: Phan, Phi Yen, et al.
Cyhoeddwyd: (2025)